https://z-m.site 2026-05-08T14:21:44+00:00 always 0.5 https://freight.cargo.site/t/original/i/P2635649769681881222757558452519/horizontal.png <a href="nyx-beauty-bestie" rel="history" style="--font-scale: 1.1; line-height: 1.6; color: rgb(0, 0, 0);">NYX Beauty Bestie: AI Tool</a> Pro Beauty for All https://freight.cargo.site/t/original/i/A2909976841816555334937725819362/Screenshot-2026-04-27-at-3.28.51PM.png <a href="nyx-beauty-bestie" rel="history" style="--font-scale: 1.1; line-height: 1.6; color: rgb(0, 0, 0);">NYX Beauty Bestie: AI Tool</a> Pro Beauty for All https://freight.cargo.site/t/original/i/D2923878681475709416769449023970/Screenshot-2026-04-29-at-12.37.58PM.png <a href="nyx-beauty-bestie" rel="history" style="--font-scale: 1.1; line-height: 1.6; color: rgb(0, 0, 0);">Lego Bricktacular</a> 10 Bricks, Infinite Play https://freight.cargo.site/t/original/i/M2923893423062108713241656089058/Screenshot-2026-05-06-at-8.52.37AM.png <a href="nyx-beauty-bestie" rel="history" style="--font-scale: 1.1; line-height: 1.6; color: rgb(0, 0, 0);">CK Zero</a> Fragrance Concept https://freight.cargo.site/t/original/i/X2923894639772454326976261577186/mercedes-f1-vr-2023_02.jpeg <a href="nyx-beauty-bestie" rel="history" style="--font-scale: 1.1; line-height: 1.6; color: rgb(0, 0, 0);">Mercedes-AMG Petronas F1 Team VIP</a> VR Garage Tour https://freight.cargo.site/t/original/i/Q2923896480167217072830807202274/Screenshot-2026-04-29-at-1.33.11PM.png <a href="nyx-beauty-bestie" rel="history" style="--font-scale: 1.1; line-height: 1.6; color: rgb(0, 0, 0);">Starbucks Odyssey [Beta]</a> NFT Loyalty Program https://freight.cargo.site/t/original/i/O2923911909134640787942036134370/edd06b2d-251c-48d9-8c21-2696a428ebe9.png <a href="nyx-beauty-bestie" rel="history" style="--font-scale: 1.1; line-height: 1.6; color: rgb(0, 0, 0);">Coca Cola AR Vending Machine</a> Designed for Everyone https://freight.cargo.site/t/original/i/P2923912219519556572178951625186/LensFest_CaseStudy_10-1-ezgif.com-optimize.gif <a href="nyx-beauty-bestie" rel="history" style="--font-scale: 1.1; line-height: 1.6; color: rgb(0, 0, 0);">Snapchat Lens Fest 2025</a> Annual Developer Conference https://freight.cargo.site/t/original/i/G2923917229876607920577685150178/02.jpeg <a href="nyx-beauty-bestie" rel="history" style="--font-scale: 1.1; line-height: 1.6; color: rgb(0, 0, 0);">Glossier You</a> Fragrance Launch https://freight.cargo.site/t/original/i/C2923925330672034169758729558498/Untitleddesign8_28.png <a href="nyx-beauty-bestie" rel="history" style="--font-scale: 1.1; line-height: 1.6; color: rgb(0, 0, 0);">Pepsi Superbowl Halftime Show Ultra Pass</a> Exclusive AR Content https://freight.cargo.site/t/original/i/O2923967591055902393918908717538/Screenshot-2026-05-06-at-10.06.57AM.png <a href="nyx-beauty-bestie" rel="history" style="--font-scale: 1.1; line-height: 1.6; color: rgb(0, 0, 0);">Loewe x Suna Fujita Powered by Snap AR </a> Concept Pitch https://freight.cargo.site/t/original/i/V2924203141294115382220241951202/Snapchat-Specs-2026.jpg <a href="nyx-beauty-bestie" rel="history" style="--font-scale: 1.1; line-height: 1.6; color: rgb(0, 0, 0);">Specs Branding</a> Confidential (Coming Soon) https://freight.cargo.site/t/original/i/D2924262564971391643516273875426/Screen-Recording-2026-05-06-at-2.11.07PM.gif <a href="nyx-beauty-bestie" rel="history" style="--font-scale: 1.1; line-height: 1.6; color: rgb(0, 0, 0);">Dior L’Art de Voir</a> Concept Pitch https://freight.cargo.site/t/original/i/A2924339343068791289652822858210/Screenshot-2026-05-06-at-3.45.25PM.png <a href="nyx-beauty-bestie" rel="history" style="--font-scale: 1.1; line-height: 1.6; color: rgb(0, 0, 0);">Schiaparelli</a> AR Concept (Coming Soon) https://freight.cargo.site/t/original/i/R2924343976116139354396387629538/Screenshot-2026-05-06-at-3.49.11PM.png <a href="nyx-beauty-bestie" rel="history" style="--font-scale: 1.1; line-height: 1.6; color: rgb(0, 0, 0);">Snap Developer Marketing</a> Build with Snap https://freight.cargo.site/t/original/i/J2924357939489746413283740670434/Screenshot-2026-05-06-at-4.01.58PM.png <a href="nyx-beauty-bestie" rel="history" style="--font-scale: 1.1; line-height: 1.6; color: rgb(0, 0, 0);">Tom Ford Grey Vetiver</a> Fragrance Launch https://z-m.site/text-index-(desktop) 2026-05-08T14:21:44+00:00 always 0.5 https://z-m.site/archive 2026-05-09T01:43:47+00:00 always 0.5 https://freight.cargo.site/t/original/i/P2635649769681881222757558452519/horizontal.png https://freight.cargo.site/t/original/i/O2922984896751243781265055472098/Screenshot-2026-05-05-at-7.16.10PM.png https://freight.cargo.site/t/original/i/W2922986525949233627218944645602/Screenshot-2026-05-05-at-4.29.54PM.png https://freight.cargo.site/t/original/i/F2923048648366721128148668439010/Screenshot-2026-05-05-at-7.17.00PM.jpg https://freight.cargo.site/t/original/i/G2923068856184558066603758115298/ef9d70710c00f74d02bd5d525a82049b10977a21-8333x5000.jpeg https://freight.cargo.site/t/original/i/A2923071113955352224210618604002/984a0f6b5c96dcd3d8d2c703c583ba25d6c04e86-8333x5000.jpeg https://freight.cargo.site/t/original/i/Y2923114047202657281000402508258/s_small.gif https://freight.cargo.site/t/original/i/D2923114152773373614840166406626/u_small.gif https://freight.cargo.site/t/original/i/E2923114235691488226164600920546/p_small.gif https://freight.cargo.site/t/original/i/Y2923114409865645770130187278818/e_small.gif https://freight.cargo.site/t/original/i/J2923114514532471644358183148002/r_small.gif https://freight.cargo.site/t/original/i/X2923116748488519202806012500450/Vip-Ticket-2_Edit.jpg https://freight.cargo.site/t/original/i/S2927145102250241990045487782370/e0c6cc5a-d2f5-4024-83b0-4e3cf0565358.png https://freight.cargo.site/t/original/i/M2927147745133712174486657358306/ChatGPT-Image-May-8--2026--10_03_06-AM.png https://freight.cargo.site/t/original/i/V2927306331036197348479808494050/ChatGPT-Image-May-8--2026--12_26_19-PM.png https://freight.cargo.site/t/original/i/N2927314201191982444070329047522/73e875bb-5bec-495b-81b6-dce5a54d78d0-1.png https://z-m.site/nyx-beauty-bestie 2026-05-08T14:21:58+00:00 always 0.5 https://freight.cargo.site/t/original/i/P2635649769681881222757558452519/horizontal.png https://freight.cargo.site/t/original/i/P2911157233732821404261544024546/Snapchat | NYX - Beauty Bestie https://freight.cargo.site/t/original/i/O2912907916057731961596894435810/Screenshot-2026-04-27-at-3.28.51PM.png https://freight.cargo.site/t/original/i/X2912921574340638785401973299682/Screenshot-2026-04-29-at-11.45.48AM.png https://freight.cargo.site/t/original/i/H2912921660154892216298807417314/Screenshot-2026-04-29-at-11.46.15AM.png https://freight.cargo.site/t/original/i/H2912921792971449547007579052514/Screenshot-2026-04-29-at-11.46.41AM.png Democratizing pro makeup artistry through AI + AR: NYX wanted to make expert beauty advice feel personal, accessible, and always available. We built Beauty Bestie—an AI-powered AR companion that helps users discover shades, learn looks, and shop with confidence. By blending conversational AI, personalized recommendations, and immersive AR try-on, the experience transformed beauty shopping from transactional commerce into guided discovery. https://freight.cargo.site/t/original/i/F2912924789017835022618114316770/Screenshot-2026-04-29-at-11.52.28AM.png https://freight.cargo.site/t/original/i/Q2925553619200503801619589290466/Screenshot-2026-05-07-at-9.59.06AM.png https://freight.cargo.site/t/original/i/D2925554278118202114524773013986/Screenshot-2026-05-07-at-9.59.17AM.png https://freight.cargo.site/t/original/i/Z2925554714309912481460830525922/Screenshot-2026-05-07-at-9.58.53AM.png https://freight.cargo.site/t/original/i/N2925588489228400287374685428194/Screenshot-2026-05-07-at-10.29.37AM.png Find My Colors https://freight.cargo.site/t/original/i/S2925622164977191953025990842850/ChatGPT-Image-May-7--2026--11_04_49-AM.png AI Makeup Looks https://freight.cargo.site/t/original/i/E2925628466274287067766565558754/Screenshot-2026-05-07-at-11.09.38AM.png https://freight.cargo.site/t/original/i/N2925628582101393106588840155618/Screenshot-2026-05-07-at-11.09.53AM.png https://freight.cargo.site/t/original/i/L2925648648949211833755536382434/Screen-Recording-2026-05-07-at-11.26.05AM.gif Design Approach: We designed Beauty Bestie as an intelligent AR companion, balancing utility with delight. The experience was intentionally Gen Z coded in its aesthetic, rooted in the bold, vibrant, and unapologetic spirit of NYX Professional Makeup. We leaned into a playful visual world inspired by aura colors, creating a palette that felt energetic, expressive, and unmistakably ownable. Our core color system centered around white, lavender, electric blue, and chartreuse, bringing a fresh, high contrast vibrancy that felt youthful, premium, and digitally native. The visual language combined: • elevated beauty imagery • warm conversational AI • premium motion • seamless AR try on • intuitive product discovery flows • bold color and expressive energy The result was an experience that felt closer to luxury editorial meets playful digital culture than traditional ecommerce. https://freight.cargo.site/t/original/i/X2925694816980664168104872565218/Screenshot-2026-05-07-at-12.02.14PM.png Key Product Moments: Find Your Colors Personalized shade matching built around skin tone and undertone discovery. AI Look Recommendations Context-aware makeup recommendations based on plans, mood, or occasion. Try Before You Buy Real-time AR application that removes purchase hesitation. https://freight.cargo.site/t/original/i/T2925695048893130662781355481570/Screen-Recording-2026-05-07-at-11.47.43AM.gif https://freight.cargo.site/t/original/i/R2925695133489898984813359192546/Screen-Recording-2026-05-07-at-11.51.11AM.gif https://freight.cargo.site/t/original/i/T2925696606702220943479279901154/Screen-Recording-2026-05-07-at-11.56.53AM.gif Beauty Bestie quickly became one of the most impactful beauty experiences on Snap. <ul> <li>240M+ reach</li> <li>70% uplift in new brand buyers</li> <li>84% repeat engagement</li> </ul> Multiple industry awards: <ul><li>Gold in Creative Innovation at The Drum Awards</li> <li>Gold in Beauty at the Shorty Awards</li> <li>Nominee AI, Metaverse & Virtual Best Partnerships Webbys</li></ul> https://z-m.site/lego-bricktacular 2026-05-08T14:21:58+00:00 always 0.5 https://freight.cargo.site/t/original/i/P2635649769681881222757558452519/horizontal.png https://freight.cargo.site/t/original/i/F2911218670816873078734006180322/2024_LEGO_CaseStudy https://freight.cargo.site/t/original/i/C2912977815806988379210675050978/Screenshot-2026-04-29-at-12.37.58PM.png https://freight.cargo.site/t/original/i/V2925759150148195182755809778146/Screenshot-2026-05-07-at-1.05.03PM.png https://freight.cargo.site/t/original/i/F2925759610449800054030251252194/Screenshot-2026-05-07-at-1.07.24PM.png https://freight.cargo.site/t/original/i/O2925762133078945621958853843426/Screenshot-2026-05-07-at-1.11.11PM.png https://freight.cargo.site/t/original/i/M2925765427501416489821386496482/Screenshot-2026-05-07-at-1.13.47PM.png Turning 10 physical bricks into infinite play: We partnered with LEGO to create an always-on AR game that transforms a handful of physical bricks into an endless creative playground across mobile and Snap Spectacles. The result blurred physical play and digital imagination into one seamless mixed-reality experience. https://freight.cargo.site/t/original/i/A2925780021919691566238790769122/ChatGPT-Image-May-7--2026--01_27_25-PM.png https://freight.cargo.site/t/original/i/E2925798717842384223459029998050/a8430296-6601-4c16-8372-e44cb1a57029.png Design Approach: Bricktacular was designed as a mixed reality play system powered by hand tracking, voice interaction, spatial anchoring, tactile UI, playful reward loops, and open-ended creative play. The goal was simple: make it feel unmistakably LEGO. Optimistic, colorful, tactile, and imaginative, every detail drew from LEGO’s iconic visual language, from its bold palette and whimsical animations to custom 3D brick models and intuitive playful UI. The result was a premium AR experience rooted in the joy of building. https://freight.cargo.site/t/original/i/D2925826144848854640368273250786/Screen-Recording-2026-05-07-at-1.58.28PM.gif https://freight.cargo.site/t/original/i/A2925828397048732087714849151458/Screen-Recording-2026-05-07-at-1.59.09PM.gif https://freight.cargo.site/t/original/i/J2925830027371973322165020973538/Screen-Recording-2026-05-07-at-1.59.41PM.gif https://freight.cargo.site/t/original/i/M2925831829176147465819184617954/Screen-Recording-2026-05-07-at-2.02.20PM.gif Key Product Moments: Build Physical bricks become infinite digital creations. Interact Natural hand and voice controls create magical interaction. Discover Unlockable challenges balanced with open-ended free play. https://freight.cargo.site/t/original/i/O2925838623351797486005268961762/Screen-Recording-2026-05-07-at-2.03.06PM.gif https://freight.cargo.site/t/original/i/Q2925840204237764602913842452962/Screen-Recording-2026-05-07-at-2.05.17PM.gif https://freight.cargo.site/t/original/i/G2925842159887784321305666574818/Screen-Recording-2026-05-07-at-2.06.48PM.gif Bricktacular became a breakthrough mixed-reality activation. <ul> <li>71M+ impressions</li> <li>First branded experience on latest Spectacles</li> </ul> Industry recognition + press <ul><li>Atlantic Magazine</li><li>MIT Technology Review </li><li>Bloomberg </li><li>Honoree AI Immersive & Games Best Partnership or Collaboration Webby Awards</li><li>Gold Honor Other Platform Shorty Awards </li></ul> https://z-m.site/coca-cola-ar-vending-machine 2026-05-08T14:21:58+00:00 always 0.5 https://freight.cargo.site/t/original/i/P2635649769681881222757558452519/horizontal.png https://freight.cargo.site/t/original/i/Y2911250640629219551799687698914/2024_COKE_CASE_STUDY https://freight.cargo.site/t/original/i/G2912987525472092505117682751970/Screenshot-2026-04-29-at-12.48.18PM.png Creating Moments That Bring the World Together: For the 2024 Summer Olympics, Coca-Cola reimagined the vending machine as an AR-powered brand experience built to connect people across language, culture, and ability. Designed as a moment of joy in a global setting, the experience transformed a familiar object into something playful, inclusive, and memorable. https://freight.cargo.site/t/original/i/X2912990714452974247656418367970/Screenshot-2026-04-29-at-12.51.51PM.png https://freight.cargo.site/t/original/i/T2913008471399500064913061239266/Screenshot-2026-04-29-at-1.08.16PM.png https://freight.cargo.site/t/original/i/W2925915868133375452919764277730/ChatGPT-Image-May-7--2026--03_29_51-PM.png Insight: Great design requires no translation. Interaction should feel: <ul> <li>visual first</li> <li>intuitive instantly</li> <li>joyful physically</li> <li>accessible by default</li> </ul> No friction. No explanation required. https://freight.cargo.site/t/original/i/N2925970833509310259722813888994/ChatGPT-Image-May-7--2026--04_19_39-PM.png https://freight.cargo.site/t/original/i/M2925975187217612816282638539234/ChatGPT-Image-May-7--2026--04_23_41-PM.png https://freight.cargo.site/t/original/i/H2925976495036427410068719458786/Screenshot-2026-05-07-at-4.08.46PM.png https://freight.cargo.site/t/original/i/K2925976653161917609906995911138/Screenshot-2026-05-07-at-4.08.58PM.png https://freight.cargo.site/t/original/i/S2925978950168936412294072687074/Screen-Recording-2026-05-07-at-4.09.27PM.gif https://freight.cargo.site/t/original/i/J2925981033839360002230185023970/Screen-Recording-2026-05-07-at-4.10.07PM.gif https://freight.cargo.site/t/original/i/H2925981406371356570794579909090/Screenshot-2026-05-07-at-4.10.37PM.png https://freight.cargo.site/t/original/i/F2925981502884721564442953964002/Screenshot-2026-05-07-at-4.10.46PM.png https://freight.cargo.site/t/original/i/L2925981584290203161723205245410/Screenshot-2026-05-07-at-4.11.00PM.png https://freight.cargo.site/t/original/i/J2925982991426287848361512065506/Screen-Recording-2026-05-07-at-4.11.16PM.gif Key Product Moments: Instant Participation Fast onboarding with zero learning curve. Universal UI Multilingual-friendly interaction with minimal text dependency. Reward Through Delight Moments of surprise that transformed utility into brand magic. https://freight.cargo.site/t/original/i/U2925987974242350294711885027810/Screen-Recording-2026-05-07-at-4.12.06PM.gif https://freight.cargo.site/t/original/i/K2925990760807510069276752140770/Screen-Recording-2026-05-07-at-4.12.28PM.gif https://freight.cargo.site/t/original/i/S2925992490466468140652859415010/Screen-Recording-2026-05-07-at-4.13.30PM.gif https://freight.cargo.site/t/original/i/R2925994864986705540767472081378/Screen-Recording-2026-05-07-at-4.14.39PM.gif The activation became a standout brand moment during the Olympics. <ul> <li>1.7M+ impressions</li> <li>Inclusive by design</li><li>Global audience engagement </li> </ul> https://z-m.site/snapchat-lens-fest-2025 2026-05-08T14:21:58+00:00 always 0.5 https://freight.cargo.site/t/original/i/P2635649769681881222757558452519/horizontal.png https://freight.cargo.site/t/original/i/D2911269618362821423080746965474/1761151936257.gif 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