Co-led the design, UX, and creative direction for Coca-Cola’s world-first AR Vending Machine, transforming a familiar everyday object into an intelligent, inclusive, and joyful interactive experience. Built for a global audience at the Paris Olympics, the machine used AR mirrors, gesture-based navigation, and accessible interaction design that worked across languages, heights, and physical abilities. The result was not just a vending machine, but a new category of connected brand experience that turned grabbing a Coke into a moment of play, surprise, and togetherness.
Executive Creative Director:
Resh Sidhu
Senior Business Manager:
Ben Feuerstein
Design Lead:
Xach Branch, Zara Mahmood
Lead Copywriter:
Enoch Lui
Lead Strategist:
Marianna Revilla
Partnerships Lead:
Rusyl Ortilano
Head of Production:
Andrew Seleznov
Senior Producer:
Sophia Trilling