Co-led the design, art direction, and experiential creative for Lens Fest 2025, Snap Inc.’s flagship global event celebrating ten years of Lenses and the creator community shaping the future of AR and AI. Directed the visual identity and experience across keynotes, installations, immersive brand moments, and the signature 10 Years of Lenses AR retrospective, crafting a world that honored a decade of creativity while setting the tone for what comes next. Designed to inspire developers, creators, and partners alike, Lens Fest became both a celebration of community and a bold vision for the next era of spatial computing.

Watch the full Lens Fest 2025 here


Executive Creative Director:
Resh Sidhu

Design Lead:
Antoine Christian, Sean Lee, Xach Branch & Zara Mahmood

Lead Copywriter:
Enoch Lui

Executive Producer:
Taylor Donaldson