Co-led art direction and UX for The LEGO Group Bricktacular, a first-of-its-kind AR building experience designed to bring meaningful play back into everyday life. Built for both mobile and Snap Spectacles, the experience let players create with their hands, guide builds with their voice, and construct directly onto real-world surfaces through advanced spatial computing. By combining tactile interaction design, thoughtful user testing, and playful creative direction, Bricktacular transformed passive screen time into millions of minutes of active imagination.

Executive Creative Director:
Resh Sidhu

Senior Business Manager:
Ben Feuerstein

Design Lead:
Sean Lee, Zara Mahmood, Xach Branch

Lead Copywriter:
Enoch Lui

Lead Strategist:
Marianna Revilla

Partnerships Lead:
Rusyl Ortilano

Head of Production:
Andrew  Seleznov

Executive Producer:
Taylor Donaldson