Led design and user experience for the Pepsi Super Bowl Halftime Show ULTRA PASS, powered by Verizon, a first-of-its-kind immersive second-screen experience that brought fans inside one of the world’s biggest live performances. Designed to make viewers feel as though they were standing on stage at the halftime show, the experience used live 360-degree streaming, interactive camera perspectives, and seamless mobile storytelling to transform passive viewing into unprecedented access and real-time participation.
Creative Director:
Anthony Palacios
Senior Client Partner
Courtney Rose
Design Lead:
Zara Mahmood
Producer:
Gabriel Wyatt
Engineers:
John Salter, Christopher Poole, Brandon Hart