Led design and art direction for a series of speculative luxury retail concepts pitched to Dior in partnership with Snap Inc. for Snap Spectacles, exploring how spatial computing could reimagine the future of couture. Developed a range of immersive in-store experiences for select Dior boutiques, from cinematic runway moments that let guests step inside the latest collection, to interactive storytelling concepts that revealed craftsmanship up close and brought iconic looks to life in augmented reality. Each concept was designed to transform luxury shopping from a transaction into a memorable, theatrical expression of fashion, craft, and innovation.
Executive Creative Director:
Resh Sidhu
Senior Business Manager:
Ben Feuerstein
Design Lead:
Zara Mahmood, Sean Lee
Partnership Lead:
Rusyl Ortilano
Lead Copywriter:
Enoch Lui
Head of Production:
Andrew Seleznov
Senior Producer:
Daniel Behnken