Led branding, design, and user experience for exclusive AR experiences within Starbucks Odyssey, helping translate Starbucks’ iconic “third place” philosophy into a new digital frontier powered by Web3 and immersive storytelling. Working from concept to finalized UI in just weeks, I crafted a premium visual world and interactive AR experiences that captured the warmth, ritual, and sense of community that define the Starbucks brand. Rooted in deep research into Starbucks’ heritage and emotional connection with its most loyal customers, the experience blended storytelling, collectible moments, and thoughtful interaction design to create a digital third place that felt timeless, personal, and unmistakably Starbucks.
Creative Director:
Anthony Palacios
Senior Client Partner
Courtney Rose
Design Lead:
Zara Mahmood
Producer:
Gabriel Wyatt
Engineer:
Christopher Poole