Co-led design and creative direction for Snap’s developer marketing efforts, helping launch Build with Snap, a strategic campaign created to grow adoption of Lens Studio and build excitement for the future of AR on Snap Spectacles. Crafted the visual identity, storytelling, and campaign experiences that repositioned Snap as a platform for builders, inspiring developers and creators to shape the next era of spatial computing.

Executive Creative Director:
Resh Sidhu

Design Lead:
Antoine Christian, Xach Branch, Sean Lee, Zara Mahmood

Marketing Lead:
Leah Brown, Jesse Oh

Campaign Operations:
Erick Ostorga

Senior Producer:
Sophia Trilling

Creative Partners
Dept, Subtropic Studios