Led initial concept design and pitch storytelling for Tom Ford Grey Vetiver Eau de Parfum, developing the early creative vision that introduced the fragrance’s world, tone, and visual identity. Through thoughtful narrative building, luxury visual craft, and strategic brand framing, the concept positioned Grey Vetiver as an elegant expression of modern refinement, balancing timeless sophistication with contemporary edge.
President Fine Fragrance:
Jerry Vittoria
Vice President Marketing:
Lauren Rooney
Marketing Director:
Justin Welch
Marketing Associate:
Charles Garrett Borden, Vincent Plaziat
Design Lead:
Zara Mahmood
Vice President Fragrance Development:
Dara Quinlan
Master Perfumer:
Harry Fremont