Led design and user experience for the exclusive Mercedes-AMG Petronas Formula One Team VIP Garage Tour, an immersive VR experience created for the Las Vegas Grand Prix in partnership with Qualcomm. Designed as a premium behind-the-scenes access moment, the experience invited fans inside the world of Formula 1, where Lewis Hamilton became a virtual guide through the Mercedes garage, offering unprecedented access to the team, technology, and intensity behind race day. By blending cinematic storytelling, spatial design, and intuitive immersive UX, the experience transformed fandom into presence.
Creative Director:
Anthony Palacios
Senior Client Partner
Courtney Rose
Design Lead:
Jason Adduci, Zara Mahmood
Producer:
Kevin Chan
Engineers:
John Salter, Nathan McAdam, Christopher Poole, Andrew Kurano