Worked closely with Snap’s in-house design team over more than a year to shape the digital expression of the highly confidential Snap Specs brand. Led UI and experience design for the web platform, with a focus on elegant micro-interactions, motion, and thoughtful interaction details that made exploring Specs feel immersive, intuitive, and premium from the very first touchpoint.

Chief Marketing Officer:
Grace Kao

Executive Creative Director:
Resh Sidhu

Creative Director:
Oscar Martinsson

Design Lead:
Anthony Eslick, Isaac Ruiz, Sean Lee, Xach Branch & Zara Mahmood

Marketing Lead:
Kristin Kuzmenko, Amanda Fabrycki

Strategy Lead:
Marianna Revilla

Executive Producer:
Taylor Donaldson